I am tired of being lied to. I’m tired of free trials, 800 numbers calling my cell phone, hidden fees everywhere, poorly made products, fake processed food, sneaky salesmen, and over-promising advertisements. I am tired of companies having hidden agendas and disingenous intentions. Always trying to streamline products and business models to produce quantity/quality.
I want truth. I want honesty. I want authenticity. I want hand made, craftsmanship, organic, a real person, a real relationship, deep community, and integrity.
Generation X and Y might have the largest cultural gap to older generations in the history of man. Some might call us a generation of “Purest” (One that desires something in it’s original form, without unnecessary ingredients, or hidden motives). Others might call us the “Truth” generation. You can see this generation rise as we ruthlessly seek truth and demand integrity. You see it in the form of a booming documentary industry, organic living on the rise, sustainable housing, socially consious companies (like Sevenly) popping up everywhere, products made in the USA instead of overseas, vintage products in high demand, and craftsmanship becoming of high value again.
As a business owner and a member of Generation X, I am living this life. At Sevenly, we’re trying to bring transparency, truth, and craftsmanship to the epicenter of our organization. Here are a few examples on how we do this:
- All of art is hand drawn. Every week, our in-house art department hand draws every element (including all type) (Video Here).
- Our products are made right here in downtown Los Angeles (Video Here)
- We respond to every comment on our social media outlets to build deep community.
- We show consumers exactly how much is donated, who it’s going to, and what the money is for.
Are you a Gen X or Y’er? If so, are you are purest? Why or why not?