I find it hard to take advice from people who are poorly positioned to give it. For example, so called “social media experts” giving tips on how to grow your platform when they lack a large following themselves.
As for today’s topic, I am experienced here. There is no pride, just confidence. And while I’m sure I have let some people down, I have been able to build a large following of dedicated readers (about 1 million per month), a team of loyal employees, and a sphere of influential leaders who like and respect me.
And of all the work I’ve put into carefully building my platform, protecting my reputation, and operating with integrity, I have found these four concepts to be the pillars of my success.
1. Speak to people how they need to hear it, not how you want to say it
At our core, we are all selfish beings. And focusing energy on selflessness has always been a common win for leaders, but what is rare is those leaders who can “communicate” with selflessness. To intentionally craft their words for each individual audience. To be considerate enough to change their style to accommodate the needs, vernacular, culture, or beliefs of those who are listening. Thoughtfulness is the most effective version of communication.
2. Be selective in your battles. Sometimes peace is better than being right
Every battle has a consequence. A victor and a failure. It’s common for leaders (especially A-Types) to turn common confrontation or debated discussion into a battle. We lose sight of the person and focus our sights on the win. We fight with intense fervor and find our moment to slam the door shut. Bam! I’m right! But then it sinks in… the hurt and defeat we caused on an issue that never had the merit of such a pain.
3. People follow people, not ideas, blogs, or businesses
I see too many incredible people hide behind their content. They lack the self confidence to even follow themselves. We know when people engage with our blogs or our music or our designs, our content is adding value. But value is different than connection. Connection only occurs when the content creator incorporates their humanness and their story within their work. This is the beginning of relationship and the only thing worth following.
4. In humility, value others above yourself
In all of the leadership principles I have learned from the Bible, this is my favorite. Have you ever met someone who authentically compliments you, lifts you up, and affirms your character? Almost as if you’re more important then anything else at the time? The capacity of offering this gift derives from a heart of humility and genuine belief in the value of people. It’s a hard quality to develop, but the more you can grasp about the equality of the human condition, the less you will tower over those around you.
What leadership principles have worked for you? Did my list has add value to you? Let me know in the comments below.
Also, if you have a business or blog idea but don’t know where to begin, I am launching a new 12 month program called StartupCamp.com you can signup to be notified here.Awesome photo by Lightstock