It is said that facts tell and stories sell. I have found this to be true and have always valued the art of storytelling. Stories have been shared from the beginning of time. They help us connect to one another on a deeper, more authentic level.
They are also memorable. I have sat in lecture halls time and time again memorizing facts only to be forgotten as soon as the test is over, but some of the stories that I heard from lecturers, I still share to this day. That is because these stories mattered and touched me on a level facts could not.
Stories have opened my eyes to my own ignorance, changed my judgment of people, and expanded my knowledge on topics I may not have otherwise pursued. Stories also bring people together because they show us that we are not alone. Arguments don’t often get our point across, but stories remove the barricades that otherwise divide and take us to a place of comfort and understanding. Like sitting together in a living room or around the kitchen table, we use stories to connect, build trust, and evoke change.
Businesses are starting to see the power of storytelling and using this method as well. When I visit a business’ website, I am drawn in by the use of storytelling in the description and am more likely to support the business if I connect with the people there because I relate to the story and trust their vulnerability.
Bottom line: storytelling can change our world. Everyone has a story to tell. No matter if you are using it to build a business or to simply build a bridge, use your story for good!
We hope the graphic below will remind you of why we should continue to delve into the art of storytelling.
What has been your experience with storytelling? Tell us in the comments.